Mowchi
Matcha, bakes and interiors made to be filmed. We run the feed for the UK's most aesthetic café brand.
What they wanted
Mowchi's cafes are designed to be photographed — the brand calls itself the home of the UK's most aesthetic cafes, and the rooms back it up. The job: make the feed as considered as the interiors, and turn every location into a destination.
What we did
Aesthetic brands die by inconsistency, so the system comes first: one palette, one pace, one standard. Pour shots, bake reveals and room tours composed like editorials — content people save for their next café trip, not just scroll past.
Step by step.
The feed is the shopfront
For an aesthetic café brand, Instagram is the front door. Every post held to the same standard as the interiors.
Editorial, not documentation
Not photos of a café — compositions. Light, texture and colour graded to one consistent world.
Save-worthy by design
Content built for the save button: location guides, menu heroes, seats worth planning a trip around.
Results.
Açaí Berry
From zero to one of London's most recognisable food spots.