Açaí Berry
From zero to one of London's most recognisable food spots.
What they wanted
Açaí Berry needed a digital identity that matched the energy in the queues outside their London stores. The brief: build the channels from scratch, engineer scroll-stopping content and turn footfall into a community.
What we did
Every post was engineered with strong hooks, trend-tuned edits and product moments people wanted to share. We built a creator pipeline around the Run Club community, paired it with sharp store-floor capture, and shipped at a pace the feed rewarded.
Step by step.
Built the channels from zero
Defined visual system, tone of voice and content pillars from scratch. No legacy baggage; everything tuned for vertical-first reach.
Run Club as content engine
Turned the in-real-life run club into a recurring content format. Community moments doubled as launch beats.
Hook-first edits
Sharp 1-second openers, trend-tuned sound, product hero shot in the first 3 seconds. Every reel built to survive a swipe-down.
129M-view moment
Engineered a flagship post around a viral-ready format that crossed 129 million views. Not an accident, a method.
In context.
From n/a to 1.4M avg views.
Results.
Cernucci
Managing social media for one of the world's biggest ecommerce brands.