Last Seven Days
Our own streetwear label. Brand, store and content built in-house — proof we play with our own money too.
What they wanted
No client on this one. Last Seven Days is the brand we built for ourselves — to prove the 10TEN method works when it's our own money on the line. Naming, identity, store, content, fulfilment: everything in-house, from zero.
What we did
We treated ourselves like our hardest client. A brand world built around meaning over product, a Shopify store run end to end, and founder-led content shot fast and shipped faster — no media budget, no shortcuts. Limited drops and restock cycles keep demand ahead of supply.
Step by step.
Brand before product
“People don't value things, they value the meaning.” The identity came first — the garments carry it.
Founder-led content
The founder is the channel. Story-first videos over ad-style product pushes, at a pace only an in-house team can hold.
Shopify, run end to end
Store, email flows, retention and ops all handled in-house — the same stack we bring to ecommerce clients.
The drop machine
Limited drops, restock nights, waitlists. Scarcity as a system, not a gimmick.
Results.
Bambuu
The only Chinese luxury concept in Mallorca — branded, positioned and launched into a full room.