Bambuu
The only Chinese luxury concept in Mallorca — branded, positioned and launched into a full room.
What they wanted
A new opening from the group behind Annabel, Tabana and Azura — and a category of one: Chinese luxury dining, first of its kind on the island. The job covered everything before the first guest sat down: naming the world, the visual identity, and a launch that filled the room from night one.
What we did
Positioning first: own the category, don't compete in someone else's. The content system mixes high-production shoots with AI-assisted pieces and fast iteration — test a direction tonight, double down tomorrow. Every post points at one action: reserve a table.
Step by step.
A category of one
The only Chinese luxury concept in Mallorca. The positioning is the moat — every asset reinforces it.
Desire before doors
Cinematic teasers and location B-roll seeded weeks out. 4K followers before opening night, running the group playbook.
AI + production hybrid
High-end shoots for the brand world, AI-assisted content for speed. Iterate fast, keep only what converts.
The booking page is the CTA
One action across every post: reserve. Scarcity and limited tables turn the feed into a waitlist.
Results.
Afrikana
The UK's favourite peri & grill, taken over and turned into a viral machine.