Afrikana
The UK's favourite peri & grill, taken over and turned into a viral machine.
What they wanted
Afrikana already had the hard part: the best peri chicken in town and locations across the UK. The channels didn't match the queues. We took over the accounts with one brief — make the feed as loud as the restaurants.
What we did
Food content lives or dies in the first second, so every reel opens on the product at its most irresistible. We paired store-floor energy with creator collabs and trend-tuned edits, shipped at a pace the algorithm rewards — and let the flame-grilled visuals do the selling.
Step by step.
Taken over, not started over
Inherited accounts with an audience that deserved better content. Rebuilt the content system without losing what worked.
Flame-first edits
The grill is the hook. Sauce pulls, smoke and char in the first frame — the scroll stops before the logo appears.
Creator collabs
Food creators native to each city amplified every location. Local reach, national brand.
The 36M reel
One post pulled 36.3 million views — more than most food brands see in a lifetime of posting.
In context.
Selected drops
Results.
Amorino UK
The gelato icon's UK account, from dormant to 100K in four months. 54 posts. That's the whole story.