Amorino UK
The gelato icon's UK account, from dormant to 100K in four months. 54 posts. That's the whole story.
What they wanted
Amorino is a global icon — the gelato rose is recognised in 20+ countries. But the UK account sat at 8K followers, far below what the brand deserved. The brief: wake it up, fast, without cheapening a luxury product.
What we did
No spray and pray. 54 posts in four months, every single one earning its slot: the rose build as a ritual, flavour reveals shot like fashion, London store moments tuned to what the feed already loved. Test tonight, double down tomorrow — the sprint discipline did the rest.
Step by step.
Dormant, not dead
8K followers for a brand this loved meant untapped demand, not absent demand. The audience existed — the content didn't.
54 posts, zero fillers
A four-month sprint where every post had a job. No calendar-stuffing; if it wouldn't travel, it didn't ship.
The rose as a ritual
The gelato rose build is Amorino's signature — we turned it into the repeatable, watch-to-the-end format at the core of the feed.
8K to 100K
Four months later the account crossed 100K — and kept compounding to 130K since. Documented in public, verifiable on the feed.
In context.
Results.
Mowchi
Matcha, bakes and interiors made to be filmed. We run the feed for the UK's most aesthetic café brand.