Mallorca Luxury
Four luxury venues, three years. We run the social for Mallorca's most-wanted tables.
What they wanted
Run the social for a portfolio of luxury restaurants across Mallorca. Over three years we've launched and managed four venues — Annabel, Tabana, Azura and Bambuu — turning each opening into a fully-booked, talked-about destination before the doors even opened.
What we did
One luxury-hospitality playbook, applied room by room. Build the brand world first, seed desire with cinematic pre-launch content, then point every post at the booking page. The effect compounds: each new venue launches into a warmer, bigger audience than the last.
Step by step.
One playbook, four rooms
A repeatable luxury-hospitality launch system — brand world, cinematic pre-launch, booking-led content — applied across Annabel, Tabana, Azura and Bambuu.
Desire before doors open
Every venue launches into a warm audience. Teasers, location B-roll and curated stills seed demand weeks before the first guest sits down.
The booking page is the CTA
Across all three rooms, content drives a single action: reserve. Scarcity and limited tables turn a feed into a waitlist.
Bambuu, the proof
Our newest launch hit 4K followers in three weeks — before opening night — running the exact same playbook.
In context.
From n/a to 200K avg views.
Selected drops
Results.
LFDY
Talent management for a streetwear brand. Two years, one connected roster.