For Life Fast Die Young (LFDY), we focused on penetrating the UK urban market by leveraging strategic partnerships with top urban creators and influencers. Our approach involved aligning the brand with prominent figures in the UK fashion scene, effectively building and establishing LFDY’s visibility and credibility within a already oversaturated market. We targeted collaborations with renowned UK-based streetwear creators - which played a crucial role in enhancing LFDY’s UK brand visibility & presence. We also facilitated the seeding of multiple high-profile fashion events, ensuring LFDY was prominently featured and associated with major names in the industry.